Why havent you heard of these link sources before? You have. But you’ve
probably been told they are a waste of time by your Web developer, who
claims these big, popular sites aren’t useful for Google optimization.
The reason is that most powerhouse social media sites like Facebook and
YouTube put a small piece of code called the no follow tag into most
areas of their site. As the name implies, the no follow tells search
engines: if someone tries to build backlinks to their site from here,
dont follow it. Instead, ignore it.
This was and is done to prevent spammers. If you didnt have the
no-follow tag, spammers would create thousands of Facebook profiles,
LinkedIn profiles, and YouTube accounts just to link those sites back to
their website. The no-follow breaks the connection you are
trying to make between one website and the next, defeating the purpose
of a link from the perspective of Google optimization (people can of course still click the link and visit your site directly).
But it’ s a fallacy that all social media sites have no-follows. In fact, many sites provide juicy link opportunities. You just need to find them. And we did.
These are all real links, and are entirely legitimate and approved for optimization by Google.
We recommend creating profiles for key employees and founders. Be sure to add custom links with anchor text (anchor text is the actual words that comprise the link. You
want these to be search terms for which you want to be found, not your
name or company name. This anchor text helps Google determine what other
sites think your site is about) . Your profile link on Google Profiles
will be devoid of a no follow and you can add much additional
information along with the link including videos and photos. These
profiles are especially important now that Google Plus has launched.
Create a local business listing for all of your offices. Use target
keywords in the profile and description fields. This is a great source
that is devoid of no follows and has high visibility in the search
results. A Powerful, easy, and effective place to build backlinks.
Build a company profile, as well as individual profiles for key
employees and founders. Select Other when setting your first web site
link to create custom anchor text. Also take advantage of the two
additional links available, but no custom anchor text is allowed.
Digg is great for traffic generation, and while not the powerhouse it
once was, is still a large community. Plus, you can submit articles you
want to promote, and links to those articles are followed by search
Even if you’re not a check-in maniac, you should set up Foursquare
profiles, as the link you associate with your account is followed.
An article submission site in the Digg vein. Very active with highly
engaged users. The links you submit will be devoid of the no follow
Create as many Squidoo lens as you like, about any topic. A lens
typically consists of a blog post-esque article, with links to other
An article discovery site that’s exceedingly busy and popular. Drives
significant eyeballs all around the Web. Submitted links are followed.
Even if you don’t know a burger from a baba ganoush, create a profile on
Yelp. The link in your profile is followed. Links in comments, however,
This local business portal allows you to create a profile for your
business and is devoid of the no follow attribute. Use target keywords
in the profile and description fields, and anchor text if possible.
Create a custom YouTube channel for your company . While comments and
any links you include in your description will have the no follow
attribute, YouTube gives you a link in your profile that is devoid of no
Article submission is becoming a bit dated in terms of Google
optimization and building backlinks. Large content repositories like
this and Hubpages (below) may have been devalued somewhat in Google’s
most recent Panda overhaul of its algorithm. But you can use this site
to recycle blog posts that you have published elsewhere, and pick up an
Write articles on topics of your choosing, with custom links and anchor
text . Significant link potential here. Devalued a bit in Google’s new
Also in the Digg and Reddit category. You get a link in your profile ,
and you can submit news stories and articles. All article links are
When You Build Backlinks Be Complete
When it comes to Google Places, Local Listings, LinkedIn and basically
all your social pages and profiles, a complete profile is much more
powerful than an incomplete one. It’s just more information that search
engines can use to figure out what you and your website are about. So
fill out all the details and include your main keywords in those
profiles (for example, we are a landscape company from Dallas
specializing in large commercial and educational institution projects).
All of this takes a bit of time and grunt work, but if you do it Google
will have a richer collection of sites pointing back to yours in a
consistent, powerful way.